New and improved Huggies® Natural Fit nappies provide great comfort and care for your baby’s delicate skin while the integrated waistband and stretchy ears give a great fit for superb dryness and a super comfy ‘no-nappy’ feeling.
Supporting the launch of Huggies® Natural Fit nappies, Kimberly-Clark has invested £300,000 on an integrated marketing campaign including the Cuddle Up tour, which will be visiting supermarkets nationwide over the next few months.
Brand manager Jennifer Beral said: ‘To let mums and little ones experience the cuddle soft comfort and care of Huggies® Natural Fit nappies we’re currently touring the country with our Cuddle Up campaign.
‘Alongside a dedicated website (www.cuddle-up.co.uk) and sampling activities we will be staging a series of augmented reality experiences from our Cuddle Up booth, which is a first for Huggies®. The booth transports mum and baby into a virtual Huggies® Cuddle Up world and there are some great prizes up for grabs.
’Our aim is to provide a unique experience to help us engage with consumers and we’re delighted that the first event was a huge success. Cuddle Up events will take place nationwide throughout spring.’