The award was presented for a striking pack produced for Bacardi’s leading brand of London gin, Bombay Sapphire. The pack, which is the result of close collaboration between Chesapeake and its suppliers, Bacardi and the design agency, Webb Scarlett deVlam, incorporates a series of captivating 3D bubbles which led one of the judges to proclaim it “teases the customer to touch and feel the product”.
Janet Shipton, Divisional Design and Development Director, said, “Bacardi wanted a pack that was eye-catching but reinforced the brand’s qualities. 3D techniques have been used on packaging before but this takes the effect to a new level, which tested our skills in both repro and print. We were delighted with the results which have to be seen to be believed. It is very difficult to hold the gift pack without trying to push your finger into one of the bubbles or rub your hand across its surface.”
The 3D feature simulates the effect of looking at Bombay Sapphire’s distinctive glass bottle through a series of lenses. The life-like perspective led another judge to say: “Great stand-out – a real innovation. Need we say more.”
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