A successful four-day food and beverage extravaganza at IFE 2015

The biennial IFE exhibition returned to ExCeL London this March between 22-25. The four-day event saw a packed agenda of world renowned chefs demonstrating their culinary skills, a stellar line-up of industry experts sharing their insight as well as numerous networking and buyer opportunities for exhibitors and visitors alike.

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Over the four days the UK’s largest food and drink event has seen visitors from over 127 countries as well as products showcased by 57 different countries. The show welcomed visitors from all walks of life including the ever-popular The Gruffalo and soul legend Levi Roots.

IFE’s inauguration ceremony took place on Monday 23rd and included insight from guest speakers including DEFRA Minister, George Eustice MP who announced a 10 percent increase in UK dairy exports and the Secretary General of Saudi Export Development Authority (SEDA) who discussed the importance of a UK and Saudi export partnership.

Over four-days the exhibition saw almost 90 bespoke live culinary demonstrations including sessions from celebrity chefs Rachel Green and Aldo Zilli and topical discussions led by some of the biggest names in the industry including Bruce Langlands, director of food at Harrods, Alex Russo, chief financial officer at Asda and Ian Nobel Senior R&D director at Pepsico.

The finalists and winners of IFE (The International Food and Drink event) 2015’s first World Food Innovation Awards – sponsored by Tetra Pak were announced also announced at IFE.

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2015 is the first year that these establish awards have been announced at the UK’s largest food and drink exhibition, IFE. A panel of experts judged over 340 entries from 30 countries across 16 areas in six categories, including:

• Finished products

• Ingredients

• Packaging

• Brands

• Manufacturing and Processing

• Sustainability

• Marketing

Chris McCuin Event Director IFE said “This is the first time IFE has partnered with World Food Innovation Awards. It has been a great experience and our visitors have particularly enjoyed being able to view some of the world’s best food innovations here at IFE.”

www.ife.co.uk

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