Allied Bakeries today announces plans to add a recycling logo, along with the consumer call to action ‘please recycle me’, to the front of pack across its Kingsmill and Burgen brands to help increase awareness that bread bags can be recycled. The new packaging will continue to feature the OPRL recycling logo on the back of pack.
The front of pack logos, which have been designed to reflect the brands’ personalities and tone of voice, will be rolled out across the Kingsmill range from February, with Burgen following over the coming weeks. All Kingsmill and Burgen bread bags are fully recyclable through collection points at larger retailer stores across the country.
Matthew Cullum, Director of Marketing at Allied Bakeries says: “Reducing our use of plastic and finding packaging alternatives are high on our sustainability agenda, and something we’re working on independently as well as through cross-industry initiatives.
“In 2018 we reduced of the amount of plastic packaging we use in a year by 240 tonnes – simply by reducing the thickness of Kingsmill bread bags. Now, by adding the recycling logo to our portfolio, we’re trying to increase consumer recycling of bread bags.
“Ideally consumers would be able to recycle bread bags as part of their household recycling, but unfortunately that is not currently possible – even though bread bags are made from a material that is recyclable. That’s why we’re asking them to drop off their bread bags at recycling points in their local supermarket, together with any used carrier bags which are made from the same material.
“The ultimate sustainability challenge faced by the food industry is to make packaging both readily recyclable and able to keep food safe and fresh, in order to help reduce food waste and protect consumers. This is what underpins all of our thinking”.
Last year Allied Bakeries signed up to the UK Plastics Pact with the aim of eliminating problematic or unnecessary single-use packaging through redesign, innovation or alternative (reuse) delivery model. By 2025 Allied Bakeries aims to help create a ‘Circular Economy’ for 100% of its plastic packaging by making it reusable, recyclable or compostable, with 70% of plastic packaging effectively recycled or composted. It will also aim to incorporate around 30% recycled content in its plastic packaging – subject to the necessary packaging technology and recycling infrastructure being available to enable this to be done safely.
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