Alpen Light bar range gets chocolate make-over

alpen-light.jpgThe Weetabix Food Company strengthened it’s popular Alpen Light bar range with Alpen Light Chocolate & Fudge this summer. Following the successful launch of Alpen Light bars in January 2006, new Alpen Light Chocolate & Fudge has been added to sit alongside the existing Apple & Sultana, Chocolate & Orange, Citrus Fruits and Summer Fruits variants, offering retailers the opportunity to increase the breadth of their cereal bar selection.

Alpen Light Chocolate & Fudge contains fewer than 70 calories per bar yet still offers a luxurious and indulgent flavour, making it a fantastic guilt free treat for your health conscious consumers.

Alpen Light bars are high in fibre, made with wholegrain wheat flakes and nutritious oats and boast an added prebiotic – which can help to aid digestion. New Chocolate & Fudge flavour is made with luscious fudge, dark chocolate, and is topped with a drizzle of chocolate.
Alpen Light Chocolate & Fudge is available for retail in boxes of six bars, priced at around £1.89, as well as individually.

The Weetabix Food Company

Tel: 01536 722181
www.weetabix.co.uk