Antony Worrall Thompson launches improved TOASTMATE savoury spread

awt-toastmate.jpgCelebrity TV chef Antony Worrall Thompson is rolling out his new recipe TOASTMATE savoury spread to independent and multiple grocers. TOASTMATE is a reduced salt yeast extract spread which contains just 2.9g sodium per 100g, thanks to its updated recipe. This should prove popular among consumers who are watching their salt intake but can’t resist using savoury spread on toast, in sandwiches and in cooking. Typically, yeast extract is a firm lunchbox and teatime treat with young children so parents will be pleased to know that TOASTMATE contains beneficial vitamins such as niacin, thiamin, folic acid and vitamin B12.

TOASTMATE comes in 240g rounded black jars which make it easier to scrape out every last drop. A bold, red-bordered label featuring Antony Worrall Thompson has been designed for maximum impact and to draw attention in store. Each jar will typically retail at around £1.87 making it a competitively priced option.

Antony Worrall Thompson is instantly recognised thanks to having 16 books to his name, regular TV appearances, six restaurants, a lively website and on-line club and regular columns in the Daily and Sunday Express. His image conveys confidence and professionalism to consumers, and ‘back office’ the brand is supported by proactive public relations and marketing campaigns to help create demand for the brand within the consumer press.

Antony says: “Savoury spread is a consistently popular product with both adults and youngsters. Many people like to watch their salt intake and TOASTMATE supports this very valid health concern. It’s very versatile: spread it straight onto toast, use it in sandwiches or add a spoonful to savoury sauces. I’m really pleased with TOASTMATE – if our household is anything to go by, it has great sales potential!”

Antony Worrall Thompson’s TOASTMATE was developed and made under licence by Jardox. Established for nearly 100 years, Jardox specialises in innovative savoury products for leading companies in the food industry. Its products are free of artificial ingredients and preservatives and it prides itself on sourcing only natural and nature identical ingredients. Taste is of paramount importance and the utmost care is taken to achieve an end product with a truly unique flavour. So despite its wealth of clients, Jardox ensures top quality, bespoke products with genuine individuality.

To order, grocers should contact Paul Carver at Jardox on 01732 456254.