Aryzta taps into free-from trend with vegan savouries

Aryzta Food Solutions is tapping into demand for free-from alternatives with a new range of vegan savouries.

Available from December, the range comprises four products including:

  • Vegan Sausage Roll (RRP £1.50 / 150g) – a meat-free sausage with onion, flavoured with garden herbs, wrapped in a golden flaky puff pastry and finished with a light parsley topping.
  • Vegan Spicy Chickpea & Kale Pithivier (RRP £2.00 / 185g) – a French-inspired savoury pie recipe with a Moroccan twist, with a chickpea, sweet potato and apricot filling and a fragrant blend of herbs and spices; finished off with a parsley topping.
  • Vegan Spicy Chickpea Roll (RRP £1.50 / 180g) – a deliciously spicy blend of chickpeas, sweet potato, red peppers and tomato wrapped in a light puff pastry roll and sprinkled with paprika.
  • Vegan Saag Aloo Lattice Slice (usually £1.75 – Christmas promo RRP £1.50 / 170g) – generously filled with potato and spinach, blended with aromatic herbs and spices to invoke the flavours of India. Then enveloped in a light and crisp puff pastry case.

“The growth of free-from and ‘plant-power’ has been significant in the past couple of years, with more and more consumers now opting for vegan or ‘flexitarian’ diets for health or environmental reasons,” says Mary Byrne, Trade Marketing Manager – Retail at Aryzta Food Solutions.

“The new vegan range will give shoppers greater choice, from traditional favourites such as the ‘Sausage’ Roll, to more exotic flavours such as that of our Saag Aloo Lattice Slice.

“Innovation around vegetarian and vegan food-to-go has been a key driver of growth in 2018, * and with Veganuary just around the corner, retailers can look forward to driving in-store bakery sales with a product offering that’s right on trend.”

Aryzta Food Solutions is urging retailers to utilise POS to drive shoppers to the ISB fixture and encourage impulse purchase from food-to-go customers.

Retailers interested in more information should phone 0845 437 9593 or email retail.ordersGB@aryzta.com

Sources:

*MCA – Food-to-go market report 2018