Backed by clinical research and already a firm favourite with parents looking for an alternative to conventional infant milks, NANNYcare has caught the eye of major retailer ASDA.
Championing the use of goat milk, NANNYcare has experienced healthy growth since its success in amending EU legislation to now recognise and include goat milk as a suitable base for infant formula.
The brand’s increasing popularity has seen parents recently vote NANNYcare Follow on and Growing up milks into the TOP 10 Baby Food Category for the 2015/16 edition of the Top 100 Baby Products Guide – even prior to the ASDA listing!
www.top100babyproducts.com Claire Magee, Managing Director of NANNYcare said: “We are absolutely delighted that ASDA has recognised the genuine opportunity which we believe NANNYcare products offer to retailers and we look forward to working with them to build the brand. With baby milks a growth area in grocery, driven in-part by a consumer desire for premium products, parents are more likely to trade up in baby milks wanting the very best for their child – NANNYcare does seem to tick all the boxes.
“Our formulas are made with quality goat milk using ‘whole’ and not ‘skimmed’ milk, thus they require far less processing and supplementation than other formula milks. Goat milk formula can simply suit some babies better than cow’s milk formulas and parents need this important new choice for their babies.”
ASDA is the first of the ‘big four’ to recognise the potential opportunity that goat milk formulas offer by launching the range of 900g NANNYcare infant milks in 55 of its stores.
Available as a powder to mix, the full range of NANNYcare products comprises: First infant milk (900g & 400g); Follow on milk (900g) and Growing up milk (900g & 400g).
Founded in 1993 by Claire Magee, NANNYcare’s mission has been to offer goat milk formula based on whole milk as a genuinely different formula choice for parents. The company has been pivotal in the changes to European and UK regulation which now recognise goat milk formulas alongside mainstream cow milk infant formulas.