KP Snacks is driving familyfavourite brand POMBEAR with a £2.3 million campaign focussing on the Back to School period. The campaign builds on the success of last year and run for two months, double the length of the 2018 campaign. KP Snacks expect to reach over 5 million people via out of home, digital and social media support. POMBEAR is popular with the whole family and 59% of products eaten in the UK are consumed by adults. The campaign focuses on POM-BEAR’s playfulness and free-from credentials.