The spell of warm weather across much of the UK has helped to drive strong sales of Bandidos, the authentic range of flavoured lagers from Lasko UK. The flagship Bandidos Tequila flavour has been proving a big hit in pubs and bars with overheated consumers seeking to quench their thirst.
A premium lager from Slovenia, combined with natural flavours of tequila and lime, the 5.1% ABV brew offers a refreshing lager taste along with a tequila kick which gives it a strong appeal to UK consumers. The classic Bandidos Tequila serve is with a wedge of lime in the neck of the bottle, sliced so the peel is outside the bottle and the fruit can be wiped around the inside before the ice cold beer is poured.
Charles Gardner, director of Bandidos distributor Lasko Beer UK Ltd, said: “Tequila is the fastest growing flavour in the RTD market, and because Bandidos gets its kick from the premium lager and natural flavours, rather than from any added spirit, when served ice-cold it delivers high levels of refreshment.
“The warm weather has encouraged many new consumers to try the brand, and we’re pleased to say that Bandidos Tequila is becoming a permanent fixture in the fridges of many pubs and bars.”
Among the converts is Vince Masterson, owner of Angies 111 bar in Willesden, north London. He said: “We’ve been stocking Bandidos Tequila for a few weeks now and we’ve had a very positive response from customers. It’s a high quality product.”
Corrine Fry, manager of the White Hart in Hemel Hempstead, Hertfordshire, has been stocking the Bandidos range for three months. “It’s gone very well,” she says. “As with any new product, customers are interested to know what it will taste like, and once they’ve had one, they usually come back for a second.”
The 330ml range also includes Bandidos Ice, with added lime. A new flavour, Bandidos Sun with Orange and Guava, will be added to the range this summer. The beers are produced by Slovenia’s biggest brewer, Lasko Brewery.
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