Barratt celebrates best of British with new launch

Barratt, the number one kids’ singles confectionery brand, is launching a new British themed hanging pack in time for the Olympics, Queen’s Jubilee and Euro 2012.

British Mix is an assortment of delicious fruit flavoured soft gums in fun, bright packaging celebrating all things British! The gums come in unique British themed shapes including a red telephone box, a bulldog, a tea pot, a guardsman and Big Ben. British Mix is made using only natural colours and includes blackcurrant, strawberry, lemon, lime and grapefruit natural flavours.

Laura Burton, Barratt brand manager, comments: “The big events happening this summer present a great opportunity for us as a long-standing British confectionery manufacturer. The newly launched Barratt British Mix gums are very moreish, the ideal treat for patriotic consumers. They provide a fantastic addition to a retailer’s confectionery fixture, joining some great products in Barratt’s family bag offering”.

Barratt British Mix launched to the trade in May 2012. The pack has an RRP of £1.35 for a 180g bag and will have year round availability.

Barratt has a brand value of £24m, which is growing at nine per cent YOY, outperforming the total sugar confectionery market. (Source: IRI MAT value in units, sales, 52 week p/e/ 18th Feb 2012).

For further information on Tangerine Confectionery, please visit www.tangerineuk.net