Batchelors launches ‘Super’ retailer competition in association with new Noodle Pots

  • Premier Foods has launched its popular Batchelors Super Noodles Pots into the convenience channel, helping retailers capitalise on the growing food to go market
  • To celebrate the launch, Premier Foods is running an exclusive competition, offering one lucky retailer the chance to win a hot water station for their store
  • Super Noodles Pots are available in four different flavours – Chicken, BBQ Beef, Curry and Bacon

After the successful launch of Super Noodles Pots into grocery last year, the much-loved Batchelors range from Premier Foods is now rolling out in convenience. Available in four popular flavours – Chicken, BBQ Beef, Curry, and Bacon – the pots will give retailers the opportunity to offer their shoppers a tasty snack or lunch time solution from a brand they know and trust. With the quick meals and snacks category (including soup) worth £380m[1], there is a continued demand for convenient products that are easy to prepare and can be enjoyed at home, at work or on the go.

Steve Kelly, Convenience Channel Director at Premier Foods, comments: “People love Batchelors Super Noodles and the new pot format has helped us to modernise the range, making it more relevant for the convenience market and impulse occasions. We have experienced first-hand how successful this format is, with 16.9m[2] units of Super Noodles Pots sold since the launch into grocery, demonstrating the real appetite for this product.”

To celebrate the launch into convenience, Premier Foods is offering one lucky retailer the chance to win a branded hot water station for their store, bringing their customers an on the go meal solution in just minutes. To be in with a chance of winning, retailers need to submit their full name, contact number and store details, titled ‘Batchelors Competition’*. The competition opens on August 6th and runs until September 30th, 2018.

“With 5.2m Super Noodles buyers each year[3], we are confident that launching our pot format into convenience will help retailers drive further sales. Our competition, which will see one retailer win a hot water station for their store, will create a buzz around the launch and also help us raise awareness of the opportunity retailers have to offer their shoppers a quick meal solution in-store with Batchelors,” concludes Kelly.

Batchelors Super Noodles Pots join the brand’s Pasta ‘n’ Sauce and Cup a Soup To Go Pots which launched last year, offering busy shoppers a range of products to choose from. Super Noodles Pots and Pasta ‘n’ Sauce Pots are also available in £1.09 price marked packs.

Flavours: Chicken, BBQ Beef, Curry and Bacon

Pack Size: 75g

8 per case

MRSP: £1.09

As one of Britain’s largest food producers, Premier Foods is committed to delivering the taste the British love, with food that’s made in Britain by people who understand British consumers. We supply a range of retail, wholesale, foodservice and other customers with some of Britain’s best loved brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s. The company employs nearly 4,000 people operating from 15 sites from across the country.

[1] IRI Grocery Outlets | 52 w/e 16 Jun, 18 | Light meals inc Soup

[2] IRI| IRI grocery | Light Meals & Soup|52we 16 June 2018 | Batchelors Pots Value/Volume

[3] Kantar | Total Market |  Light Meals & Soup|52we 17 June 2018 | Batchelors Total Super Noodles