Benecol® announces official sponsorship of ‘Classic FM Live’

pack-shots-043.jpgBenecol® (McNeil Nutritionals Ltd.) is proud to announce its sponsorship of ‘Classic FM Live’, a Classical music extravaganza on the 16th April attended by more than 5,000 people at the Royal Albert Hall in London.

The partnership between Benecol and Classic FM continues to grow with the announcement of the Classic FM Live event plus the twelve month extension of Benecol®’s sponsorship of the Classic FM Requests show (broadcast 1-3pm Monday to Friday and 11am to 1pm on Saturdays).

The Classic FM Live event sees Benecol® giving Classic FM listeners the opportunity to ‘Take Control’ of the concert’s programme by choosing a piece of music to be performed on the night from five composers including Strauss, Brahams and Dvorak. Visitors to the ‘Classic FM Live’ event on the 16th April will have the opportunity to sample a range of Benecol® products and learn more about ways in which they can take control of their cholesterol.

Esther Van Onselen, Marketing Manager, Benecol®, commented: ‘Benecol® is delighted to be extending its partnership with Classic FM to the Live event. Benecol® is the only cholesterol-lowering range to include the active ingredient plant stanol ester, clinically proven to reduce cholesterol, so we are thrilled to be able to continue to bring Benecol® to the listeners of Classic FM and invite them to take control of their cholesterol.”

Benecol® is the only range of food products that contain the ingredient plant stanol ester which works with the body to actively lower cholesterol.

Plant stanol ester affects both the cholesterol naturally produced by our body and the cholesterol ingested as a result of the food we eat. It works by partially blocking the absorption of cholesterol into the body.

Benecol® can reduce LDL cholesterol levels by up to 14% as part of a healthy diet and lifestyle, which in turn can reduce the risk of heart disease by about 25%.

Normally 50% of the cholesterol is absorbed by the body into the bloodstream. The unique Benecol® ingredient reduces the amount of cholesterol that the body absorbs to about 20%.

McNeil Nutritionals Ltd
Tel: 020 7665 8370