Bestway Group’s Best-in brand takes a firm leap forward this month with the unveiling of its latest “£ Shocker” promotion aimed at all independent retailers. Up to 75 top quality own label product lines at multi buy retail prices of between £1 to £3 have been specially selected for a six week promotion bonanza in all Bestway and Batleys branches from 26th March 2010.
Nick Brown, Best-in buying manager said, “The ‘£ Shocker’ promotion is a major opportunity for independents’ to show they can offer top notch and equally as exciting multi buy deals in their own store as can be found at the nearest multiple, which allows retailers to compete head on. This promotional tool is one of our best yet for the Best-in brand. We are confident that we will be able to encourage new retailers to try the own label and appreciate both the value and the quality that the brand can deliver to their customers and will therefore impact on their bottom line.”
Some of the major offers available include Bestin Kitchen Towels with a normal price mark of £1.15 for 2 rolls can be offered at 2 twin packs for £2.00 with a profit margin of over 20 per cent. Best-in Custard, Bourbon and Coconut Cream biscuits in a special multipack of 3 packets with one pack free can be offered at 3 multipacks for just £2.00.
Best-in Washing Powder, normal price mark £1.25 can be offered at 2 packs for £2.00 with a margin of over 25 per cent.
Full point of sale material is available to retailers on every line in the promotion and includes window posters and shelf talkers. The Best-in ‘Shocker’ promotion, is just one more example of how the Bestway Group is permanently seeking ways to ensure it continues to build business for the independents and delivering on value, best prices, availability and service.
See www.bestway.co.uk for further details.