Bestway strengthens offer

Bestway Wholesale has strengthened its offer for independent retailers and made it even more convenient for customers, with new initiatives which improve the service to unaffiliated retailers and members of its best-one symbol group.

The initiatives follow the best-one brand’s move from Bestway Wholesale to Bestway Retail earlier this year, with teams in both divisions given clear focuses to improve the offer to retail customers – be that a cash and carry and Xtra Local retail club offer under Bestway Wholesale or a branded fascia offer with a consumer focus under Bestway Retail.

Bestway is also reaching completion of a ‘depot hub project’, whereby 23 of its 60 plus depots have become delivery hubs with fast-pick areas and increased numbers of loading bays among other features which will improve delivery efficiencies and the service to delivered customers. These depots still stock a collect offer for customers residing nearby too, while the remaining depots now have additional room to improve the collect range and increase focus on the shopping experience in depot with deliveries removed.

New improvements to the company’s operational structure will further improve delivery options for customers and give customers more choice, including investing in the Bestway Chilled Distribution Centre to increase it 50%. This has enabled Bestway to introduce 1,500 additional chilled lines, half of which are available for single pick to give maximum choice and flexibility when ordering the range on the website or app.

In another improvement, by routing the chilled and some bakery ranges through one central location, Bestway has been able to offer better date-life and pricing for retailers on these products. Bestway has also introduced a common range of 5,000 products across all its depots, ensuring consistency among the most popular retail products. Digital enhancements have also improved the shopping experience for Bestway’s retail customers, with an order tracking feature launched on both the app and the website, providing the customer with a convenient four-hour delivery window and making customers aware of product substitutions at the point of pick. This feature has already saved time for 35% of customers asked and ensured customers can better plan their staffing to be available when an order arrives.