Bestway Wholesale is stepping up its support for the catering and foodservice sector, making key appointments alongside a programme of targeted offers and new product development. Tony Holmes takes on an expanded role to become sales director for foodservice and retail, while Meena Jhita has been appointed customer marketing manager for foodservice. Jhita, previously Compass Group UK&I marketing manager, will develop the group’s marketing strategy to the catering sector across the national network of Bestway and Batleys depots, as well as through direct delivery to operators.
To support the strategy in the field, Bestway has also further invested in recruiting to its network of depot-based sales managers focused on foodservice customers.
Holmes said, “We have a huge amount to offer operators, and the catering sector is a real opportunity for Bestway. From cafés, pubs and restaurants through to care homes, educational and institutional caterers, we have the products, pricing and support needed to support businesses to grow profitably.
“Jhita’s marketing expertise will ensure that support for our programme of offers, including our two-monthly Price Hold Guarantees, and Fantastic Deals, is effectively planned and communicated. She will also focus on marketing our full range of products and services, including our expanding Essentially Catering range.
“Our sales network also has an essential role in understanding local markets, and supporting individual operators to compete. Whether it’s nutritional information for care home operators, bespoke local sausages and burgers made for a pub or café by our in-house butchers, our unrivalled range of specialist spices and sauces for the world food market or exclusive premium wines for a restaurant, targeted sales support can make all the difference to an operator.”