BIC celebrates 40 years of the 4 Colours™

4-colours-fashionStationery expert BIC is celebrating 40 years of its iconic 4 Colours pen™, with the launch of a fashionable limited edition version. The funky new product is as easy to use as the original, but has undergone a visual makeover and has been designed with an apple green barrel.

The multi-purpose pen has four different coloured inks to choose from, in deep violet, ocean blue, girly pink and acid green. It is the perfect product for brightening up a dull day at work, school or home!

Yolande de Trogoff, marketing manager at BIC, says: “BIC created the first 4-in-1 pen 40 years ago and is capitalizing on the success of such a truly timeless product. BIC is offering consumers a trendy new version of the classic pen, perfect for adding colour to everyday tasks!

“For retailers, its dedicated 40th anniversary packaging will ensure the product is highly visible in store, which will ultimately encourage additional sales.”

The limited edition 4 Colours™ blister pack of 2+1 free has an RSP of £5.35

BIC was founded in 1950 by Marcel Bich, with the introduction of the first high quality ballpoint pen, at an affordable price. Today, the BIC Cristal pen, with its distinguished transparent hexagonal barrel, has become the world’s preferred choice of ballpoint pen.

The company’s greatest strength has always been to understand the needs of the consumer and to find technical solutions that deliver tangible benefits.

For more information about the BIC’s range of stationery products, please call 01895 827100 or log onto www.bicworld.com.