With Public Health England reporting that children are consuming half the daily recommended sugar intake before the morning school bell rings – as well as too much saturated fat and salt – Bidfood has launched a ‘build a better breakfast club’ campaign to promote a healthier start to the school day.
The campaign will see Bidfood working with schools to help them build a better breakfast club via pilot workshops, breakfast packs and a brand new breakfast club guide.
The guide links to School Food Standards and is available at www.bidfood.co.uk. Developed by the Education and Nutrition teams at Bidfood, it’s packed with information and advice for schools on how to set up a healthy breakfast club, from portion control to recommendations on how to serve cereals, porridge, yoghurt, spreads and toppings.
Many breakfast clubs are run by parents or teachers who may not have access to kitchens, so the guide features ideas on how to keep things simple, such as tips on how to create hot nutritious breakfast options that only require a microwave, from a banana chocolate mug and a hot breakfast muffin to French toast.
Hazel Frier, Customer Marketing Executive for Education at Bidfood says, “We’re passionate about supporting schools to help provide healthy, nutritious meals for pupils.
“Many children are arriving at school each day without having had a nutritious breakfast, which is not only linked to a lack of nutrients and minerals in their diet, but can also lead to less energy and concentration. In fact, research shows that school children who eat breakfast are twice as likely to perform above average at school than those who don’t.
“It’s clear to us that when children start their day the right way, they have more energy to learn throughout the day, and our better breakfast campaign aims to help schools achieve this.