Major brand support, including national advertising, sampling, on-line activity and heavyweight trade promotional support are driving consumer demand this year.
And a new website – www.nurishment.co.uk – is attracting record numbers of new consumers to the brand that delivers ‘milk with more.’
Packed with calcium, vitamins and minerals, with high levels of distribution throughout the independent sector, the category-leading drink is now available in two formats, Nurishment Original in cans and, for people on the move, Nurishment Extra in PET bottles.
Enco Products Marketing Manager Nyree Chambers says Nurishment provides a genuine ‘gap filler’, delivering instant satisfaction to consumers who lead active lifestyles.
“Nurishment meets the needs of people who need sustenance at various parts of the day. The one thing they share is the need for a quick, convenient energy and nutrition boost to enable them to maintain their busy lifestyle,” she says.
Nurishment Original contains up to 100 per cent of many people’s recommended daily amount of key vitamins, minerals and calcium. It’s also a great source of protein and comprises six great-tasting flavours.
Recently launched Nurishment Extra is available in four flavours – chocolate, strawberry, vanilla and banana – in 310ml PET bottles. It’s enriched with a range of vitamins and minerals specially developed to deliver a nutritional boost and a pick-me-up for consumers who lead busy, on the move lifestyles – either at home or at work.
Nurishment Original, meanwhile, has been updated with a new label design, to enhance its appeal to brand loyalists who need to re-energise quickly and conveniently.
“The combination of Nurishment Original and the new, convenient PET format makes the brand even more accessible, enabling a growing trade audience to benefit from the profit potential offered by this market-leading range,” adds Nyree Chambers.
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