Birds Eye is launching the ultimate range of takeaway style chicken to cater for the in-home sharing occasion. Chicken Shop includes four varieties, Buttermilk Strips, Hot & Fiery Chunks, Maple & BBQ Wings and Southern Fried Wings. The launch is supported with a £3.5m investment, spanning TV advertising, digital, social, in-store activations and PR. The Birds Eye Chicken Shop range can be conveniently stored in the home freezer and cooked in just 25 minutes. Frozen chicken is doing exceptionally well at the moment, worth £440m and up 9.3% in value.