Black Tower gold draws consumers

btrivmv.jpgBlack Tower won a prestigious Gold Medal for the Rivaner 2007 vintage in The MUNDUS Vini Great International Wine Award, the world’s largest officially recognised wine competition.

The UK’s No. 1 top selling German wine brand will feature an eye catching Gold Medal collarette on pack in March that will provide unrivalled recognition of the quality of Black Tower’s contemporary styled wine and make sure that consumers know that expert judges have rated Black Tower as an outright winner.

A proven and effective promotional aid, the new collarette will further enhance Black Tower’s stand out from the crowd. International recognition in such a premiere competition acts as a ringing endorsement of quality to consumers, and provides a powerful stimulus to purchase.

A must stock brand, Black Tower is one of the fastest growing wines in the German wine sector. AC Nielsen research, year ending 27 December ’08, showed Black Tower was No. 12 overall UK off trade rosé brand, No. 13 overall UK off trade pinot grigio brand, and No. 14 overall UK off trade white wine brand. Black Tower ranks 22nd biggest overall UK off trade wine brand, and the UK’s 20th biggest wine brand in the multiples.

Reh Kendermann (UK) Ltd
Tel: 01295 261144
www.reh-kendermann.de