Latest AC Nielsen Mat 28 October 2008 research shows Reh Kendermann brands dominate the German rosé market in the UK off trade with a 99% share, achieved with their highly popular Black Tower Rosé, Weight Watchers Refreshing Rosé and Weight Watchers Purely Pink styles. This award winning family winery is shown to have a similar dominant position in the UK off trade German red wine market, with an 80% market share with its Black Tower Dornfelder Pinot Noir, Kendermanns Dornfelder, Special Edition Pinot Noir and Weight Watchers Smooth Red wines.
Reh Kendermann shipments show that Black Tower, the UK’s No.1 best selling German wine brand has topped its UK sales goal of 500,000 9lt annual case sales. This outstanding performance follows the Gold Medal award in Mundus Vini International Wine Award – the world’s largest officially recognised wine competition – for the Black Tower Rivaner 2007 vintage in September. Comments Nik Schritz, Managing Director Reh Kendermann: “The continued growth of Black Tower is due to its appeal to new, younger consumers who enjoy the contemporary, easy drinking wine styles at affordable price points.”
Festive season off trade support
Tenerife’s holiday and party capital Playa de Las Americas features on Black Tower’s latest on pack collarette promotion, which will be extremely popular among the brand’s target audience. The promotion offers a first prize holiday at the 4-Star Iberostar Bouganville Playa Hotel and 500 My Best Friend’s Girl movie dvd goody bags as runner up prizes, and will provide strong sales support through the festive season and spring 2009. The Lionsgate movie stars Dane Cook, Kate Hudson, Jason Biggs and Alec Baldwin and launched in cinemas nationwide on 21 November. Comments Ross Cunningham at Lionsgate: “This is a great partnership as Black Tower matches our target movie audience of 18 – 34 year olds, who love fun and romantic movies.”
75cl bottles of Black Tower will feature the collarette in the UK and Republic of Ireland on each of the brand’s Pinot Grigio, Rivaner, Rosé and Dornfelder Pinot Noir wines.
Adds Nik Schritz, “Black Tower continues to demonstrate its value as a dynamic, must stock brand with high, guaranteed rate of sale. This promotion will help to drive the brand even further forward and provide effective sales support throughout the Christmas and New Year period, and into spring next year.”
Reh Kendermann (UK) Ltd
Tel: 01295 261144