Blakemore Logistics delivers road safety message to schools

Over 800 West Midlands secondary school pupils have been educated on the rules of the road, as part of Blakemore Logistics’ annual road safety campaign.

Students from five secondary schools across the region took part in the weeklong event from 19-21 November. Volunteers from Blakemore Logistics gave pupils a demonstration of an A.F.

Blakemore vehicle, flagging up the dangers of playing near large HGVs. The pupils also participated in classroom-based activities to highlight different roles in logistics through team-work facilitated games. Road Safety Week targets Year 7 pupils, as for many students this is the first time they travel to and from school on their own.

A.F. Blakemore Community Affairs Officer Liz Blakemore said: “As a food and drink distributor with more than 300 vehicles on the roads each day, we have a responsibility to educate pupils about the importance of road safety.

“Each year we incorporate a new element into our core road safety campaign. This year this centred on the roles available in logistics, in order to further expand pupils’ job prospects for the future.”