Blue Dragon leads market with innovative NPD for BBQ season

Blue Dragon has recently entered the barbeque sector with a new range of Sticky Sauces, available in four restaurant-classic variants – Chinese BBQ, Char Sui, Peking and Teriyaki. The range provides consumers with a convenient short-cut to replicating a range of Oriental appetisers at home by basting or marinating, something which the ambient Oriental category doesn’t currently offer. Blue Dragon’s versatile Sticky Sauce range is perfect for barbeque season and creating family-friendly meals in minutes.

Tracy Hughes, Blue Dragon Consumer and Trade Marketing Controller says; “The summer barbeque season is a key period for Blue Dragon, with sales of our condiments increasing by 18.2%  during this time.

“We know that consumers are becoming more familiar with Eastern cuisine and want to experiment and be more adventurous with their own cooking – whether in the kitchen or on the barbecue – by adding their favourite Oriental flavours to Western dishes. Our Sticky Sauces helps them do just that… giving traditional barbecue or home-cooked food a more inspiring Oriental twist”.

Blue Dragon

www.bluedragon.com