Blue Dragon’s authentic Chinese flavours

shanghai-sweet-soy-chilli.jpgProducer of high-quality pan Oriental products, the Blue Dragon brand overall is worth an impressive £27.4m and is growing at a rate of 16% year-on-year. A large part of Blue Dragon’s portfolio is its Chinese range, which offers authentic Oriental products such as stir-fry sauces, noodles and soy sauce. Blue Dragon’s Chinese range is dedicated to providing consumers with genuine Chinese products, allowing them to recreate authentic Chinese flavours in their own homes. The success of Blue Dragon’s Chinese range can be attributed to consumers travelling much more widely throughout China and being exposed to new tastes and flavours, which they look to re-create in their own homes.

As brand leader in the Oriental stir-fry sauces category, Blue Dragon has a 37.5% market share, and attracted 794,439 new buyers to its stir-fry range in the last year alone.

Blue Dragon stir-fry sauces are now worth £11.1m and are growing at a rate of 16.7% year-on-year. Blue Dragon has grown its presence in the stir-fry category through successful promotional activity on the well-established 120g sachets, as well as attracting new buyers with innovative new ranges in the form of standard and premium sachets and premium jar stir-fry ranges.

Blue Dragon is dedicated to creating innovative NPD in its Chinese range, which reflects consumer demand and provides increased choice. Blue Dragon is currently adding more vibrancy to its established Oriental stir-fry portfolio. The re-vamp includes improved packaging design, to increase taste appeal to engage new and existing consumers, as well as the addition of two new variants to the standard stir-fry sachet range – Blue Dragon Sweet Soy with Garlic & Ginger and Blue Dragon Thai Basil & Lemongrass – and two further additions to its premium stir-fry sachet range – Blue Dragon Sweet & Sour with Coriander and Blue Dragon Sweet Chilli & Kaffir Lime.

The brand will support its Chinese range with specific promotions in-store and through PR around Chinese New Year in 2009.

Blue Dragon – Dry Noodles
Blue Dragon Egg Noodles

  • Available in Medium or Organic
  • Easy to prepare
  • Versatile

RRP: £0.73 – £0.99

Blue Dragon – Stir-Fry Sauces
Blue Dragon Premium Stir-Fry Jars

  • Presented in 200g jar
  • Serves 2-3 people
  • Available in 5 variants:

– Satay
– Honey & Cashew
– Plum, Ginger & Chilli
– Hoi Sin & Sesame
– Soy, Honey & Garlic
RRP: £1.49

Blue Dragon Premium Stir-Fry Sachets

  • Presented in 120g sachets
  • Serves 2 people
  • Available in 7 variants:

– Sticky Plum
– Sweet & Sour with Coriander
– Sweet Chilli & Kaffir Lime
– Sweet Soy & Roasted Red Chilli
– Black Bean with Roasted Garlic & Chilli
– Chinese Mushroom & Garlic
– Tangy Lemon with Ginger & Cracked Pepper
RRP: £0.79

Blue Dragon Standard Stir-Fry Sachets

  • Presented in 120g sachets
  • Serves 2 people
  • Available in 17 variants including:

– Oyster & Spring Onion
– Chow Mein
– Sweet & Sour
– Black Bean
– Szechuan Tomato
– Thai Basil & Lemongrass
– Sweet Soy with Garlic & Ginger
RRP: £ 0.37

Blue Dragon – Condiment
Blue Dragon Soy Sauce

  • Presented in 150ml dispenser bottle
  • Available in 2 variants:

– Dark
– Light
RRP: £0.45

Blue Dragon
Tel: 01942 267090
www.bluedragon.com