The acquisition will see Bob Martin enter three new European markets, expanding its overall footprint in the region
Bob Martin, a leading international brand name in pet care and wellness, has reached an agreement with Nestlé Purina to buy the Nestlé Purina PetCare business, which manufactures and sells a range of small animal pet food (for birds, rodents, aquatic and small mammals) and pet accessories. The sale was completed on 1st January 2016.
The move, which follows past successful acquisitions of other businesses from Nestlé Purina, in markets such as South Africa, will see Bob Martin acquire manufacturing, distribution and salesforce capabilities in France, Spain and Italy, expanding the business’s existing footprint in Europe. The company will capitalise on the additional category expertise and new market insight which the Purina PetCare team bring to Bob Martin to create a unique proposition for its customers.
Savi Madan, CEO, Bob Martin, commented: “With over 85 years’ experience, the Purina PetCare business offers significant expertise in pet wellbeing, which complements Bob Martin’s own heritage in companion animal healthcare. The acquisition provides us with the unique capability to manufacture and supply our customers with everything pets need, from medicines and feed, to grooming and accessories.
“This is an exciting time for innovation at Bob Martin. We will be able to respond to customer needs with a broader range of branded, bespoke and private label products, across all pet categories, as well as granting access to every major multiple retailer in Europe. We will also be looking for opportunities to better align our business’ ambitions and targets with those of our major customers to ensure customised solutions for the entire pet care category.
“Both Bob Martin and Nestlé are cooperating closely to make the transfer seamless for employees, suppliers and partners. We are committed to developing the Purina PetCare business further, and we remain focused on delivering a strong commercial offer across all the pet care categories in which we operate in 2016.”
Bob Martin was founded in 1892 in Southport, England where Robert (Bob) Martin manufactured vitamin and mineral powders after he recognised the need to supplement dogs’ diets. Today, the company is still owned and managed by the Martin family from its headquarters in the South West of England.
The company manufactures and sells a wide range of pet wellbeing products, under the Bob Martin brand and private label, which are available through supermarkets and specialist pet stores worldwide. The company’s ethos is to provide pet owners with affordable, easy-to-use, everyday pet care essentials from flea treatments and hygiene products, to cat litters and dog food.
About Bob Martin
Bob Martin is family-run pet healthcare business based in Yatton, Somerset. The company was founded in 1892 by Bob Martin, who created a range of vitamin supplements to improve dog coat condition. Today, the company produces a range of pet medicines, food, grooming and hygiene products as well as still producing vitamin supplements for pets. It has offices in the UK, Germany and South Africa and is still owned and run by the Martin family.
For more information on Bob Martin pet supplies, please visit: www.bobmartin.co.uk