To encourage women across the UK to take a chance and challenge them to seize the day, Bodyform is launching a new on-pack promotion that will offer consumers the opportunity to instantly win a once-in-a-lifetime trip for two to one of the world’s most exciting and iconic cities, New York.
Following the successful launch of its award-winning innovation*, Roll.Press.Go.™ Ultra Towels, Bodyform is continuing to invest with a through the line campaign to drive category interest with the Pink Ticket promotion – arguably the brands biggest, and most exciting, on-pack promotion to date.
The Bodyform Pink Ticket campaign will be executed via multiple media platforms including: YouTube, Facebook, radio, video on demand, shopper media, PR, vlogger outreach, consumer press, trade press and exciting giveaways on Twitter.
With ten once-in-a-lifetime New York trips to be won, the Pink Ticket promotion utilises a unique ‘stopper’ on pack to disrupt routine shoppers. This, teamed with a nail-biting instant win mechanic, inspires excitement and anticipation as consumers open their packs of Bodyform to see if they have found one of the ten Pink Tickets hidden inside the promotional packs. Only the lucky consumers who find a Pink Ticket will instantly take home the New York grand prize. It’s that simple!
But it’s not just the grand prize winners that will have something to smile about as Bodyform is ensuring that all its consumers can share the excitement of a new experience. How? Well, the brand is offering a £10 Golden Moments experience voucher for everyone that purchases a Pink Ticket promotional pack of Bodyform. It’s win, win!
The voucher can be redeemed against more than 2,000 amazing experience choices, so UK women are sure to find something new, fun and exciting to take part in. All consumers need to do to claim their free £10 voucher is head to the dedicated microsite www.bodyformpinkticket.com and enter the unique code found on promotional packs.
“The Bodyform Pink Ticket promotion is all about driving fun and excitement in the category, and we want to share this excitement with all of our consumers and retailers,” says Bodyform Marketing Manager, Janet McQuillan. “What better way to do this than by offering your shoppers the chance to try an exciting new experience?”
So, whether it’s sightseeing in the Big Apple or trying something new a little closer to home – everyone can experience the excitement of the Bodyform Pink Ticket promotion.
The Pink Ticket promotion is now live and will run until 30 June 2016.
Promotional packs of Bodyform, manufactured by leading global hygiene company SCA, are available in most major supermarkets and good independent retailers, however, stock levels cannot be guaranteed.
*Winner of 2015 Product of the Year for product innovation in the Feminine Care Pad Category, voted for by 10,175 consumers by TNS
About the Pink Ticket promotion
The Pink Ticket promotion is now live. Pink Tickets must be validated before the prize is confirmed and claimants must contact Bodyform before the closing date on 30-06-2016 to be eligible. Contact details can be found on the Pink Ticket, and claimants must retain this for proof and validation. The New York grand prize includes flights from London and a three night stay, transfers to and from the hotel, breakfast and a choice of sightseeing tours.
Golden Moments have a range of experiences available, with different age restrictions. Entrants must ensure they check the age restrictions before committing to purchase, by visiting https://www.goldenmoments.co.uk/
Entrants must be aged 18 years or over to enter.
The Bodyform Pink Ticket promotion will run across the following 10 Bodyform products:
- Bodyform So Slim Liners
- Bodyform Multistyle Liners
- Bodyform Normal Single Wrapped Liners
- Bodyform Extra Long Liners
- Bodyform Extra Protection Normal Liners
- Bodyform Extra Protection Long Liners
- Bodyform Ultra Normal (Non-wing)
- Bodyform Ultra Normal Wing
- Bodyform Ultra Super (Non-wing)
- Bodyform Ultra Super Wing
For full T&Cs please visit: www.bodyformpinkticket.com/terms.html