Boost Drinks Doing Its Part to Beat the January Blues

As the days stay dark and gloomy and the purse strings remain tight, everyone is in need of a boost this January and Boost Drinks is coming to the rescue for both trade customers and consumers.

To give workers a bit of a ‘boost’, the energy, protein and sports drink specialist has decided to drop off sugar free product samples to office workers that are battling the blues and trying to stay healthy. As well as giving away free samples of its bestselling Boost Energy Original Sugar Free SKU, trade customers and consumers will also be in with the chance to win £250. All they have to do is tell Boost what they think about their Original Sugar Free drink through a quick online questionnaire.

Boost will begin making special deliveries to lucky offices between the 21st and 25th January.  As part of the tour, drop offs will be made across several wholesalers and delivered wholesalers including those of Bestway Cash and Carry and BRP.

Whilst consumers are enjoying their free drinks, Boost is also doing its bit to help retailers start the year off on a positive note and drive profit and sales in their own stores. As part of its ongoing support and commitment to the independent sector, Boost Drinks has unveiled two promotions to kickstart 2019 with the aim of helping independent retailers maximise the return on their energy drink sales.

The promotional packs will allow independent retailers to buy 12 bottles for the price of 10 on its 500ml Boost Energy Original price-marked SKUs – one of the bestselling products in the Boost Energy range. Alongside this promotion, Boost Drinks is also offering its 1 litre bottles of Boost Energy Original, Boost Energy Original Sugar Free and Boost Energy in Exotic flavour for just £1.

Simon Gray, Founder and Managing Director of Boost, said: “As an independent company that only supplies to independent retailers, we understand the challenges that store owners face at the start of the year with everyone tightening their purse strings. We want to support retailers and help keep sales up, so our team is always looking for ways to do something special to increase awareness of its products and get customers through the doors of independent retailers.

“These tried and tested promotions are great for independent retailers as these will help drive incremental profit opportunities, offering a great return on investment. From the time we spend talking and listening to retailers we know how much promotions like these can help them so we’re giving retailers plenty of opportunity to reap the benefits.”

The 12 for 10 promotion is available in wholesalers from now until the end of March and the £1 promotion runs from now until the end of April.

This activity is the latest in many ventures which shows how Boost is committed to supporting wholesalers. At the end of last year, the Boost team dressed as elves and paid a festive visit to a cash and carry to help restock shelves and provide an extra pair of hands at the busiest time of year for retailers.

For more information on how you can take part in the competition to win £250 visit: