Christmas is a critical sales period and AG Barr is advising retailers to stock up on bestloved soft drinks in order to maximise this unmissable opportunity.
“Retailers make more than half of their sales and profit in the three months before Christmas, so getting your offering right is essential,” explains Adrian Troy, Marketing Director for AG Barr. “Soft drinks are key to the profit opportunity, as consumers look to stock up on their favourite brands including IRN-BRU, Rubicon and the Barr range. Large pack formats and multipacks are in particularly high demand.”
Two categories see the biggest seasonal uplifts:
1. Carbonates
Flavoured carbonates, cola and lemonade are key drivers at Christmas and retailers should prominently display a range of well-known brands to deliver choice, quality and value for their shoppers. IRN-BRU, the UK’s No.1 Flavoured carbonate brand, is a must-stock at Christmas as it works well as a mixer and can be enjoyed by the whole family.
A traditional favourite, the Barr range offers 14 great-tasting flavours including Barr Cola and Lemonade as well as Cherryade, Bubblegum, Limeade and Cream Soda to add festive fizzy flavour to shoppers’ baskets.
2. Juice Drinks
Rubicon, the UK’s No.1 exotic juice drink brand, offers consumers the chance to enjoy a choice of interesting, authentic, exotic drinks at Christmas.
Remember to Offer Choice The soft drinks market has evolved, with shoppers increasingly looking for greater choice at the fixture. AG Barr is encouraging retailers to ensure that their soft drinks range includes a wide variety of low and zero sugar variants to cater for the needs of all shoppers at Christmas.
However consumers are not prepared to compromise on taste and a growing number are looking for low and zero calorie options featuring the full-on flavour they get from regular products.
IRN-BRU is backing the brand with a heavyweight £5 million investment throughout 2017 across a number of platforms, including national TV advertising, digital and social media.
RUBICON recently announced it has become the Official Soft Drink of the England Cricket Team in an exciting three year deal.
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