Boost helps to drive independent trade with summer of prizes

  • Simple on-pack promotion for consumers on best-selling SKUs of Boost Energy Original and Original Sugar-Free 250ml, offers daily and weekly prizes including a chance to win the ultimate prize of a trip to New York.
  • The activity will be supported by the brand’s biggest ever marketing campaign, to drive consumers into local convenience stores.

This summer, Boost Drinks is helping independent retailers maximise soft drink sales with a new on-pack promotion across its best-selling 250ml Original Energy and Original Sugar-Free PMP variants.

Boost Energy Original 250ml, already the UK’s number two energy drink[1] and the sugar-free variant, which currently holds the number three spot for best-selling soft drink in Northern Ireland1 will be helping to entice even more consumers to make a purchase in their local store. The promotional products will drive sales with an eye-catching, on-pack competition and POS will also be provided to thousands of retailers nationwide to accompany the promotional cans on-shelf.

Running from 10th June to 20th October 2019, the promotion offers consumers the chance to win a trip for two to New York City, along with daily and weekly giveaways including BOSE® Wireless Speakers and shopping vouchers. Simple to enter, purchasers only need to scan the code from their can via Snapchat or online to find out if they’ve won.

Boost will be supporting the summer-long competition with a huge New York-themed marketing campaign, starting in June. This will include sampling for over 380,000 consumers across the UK, and advertising across national TV, digital and outdoor media platforms. Out-of-home billboards will highlight the promotion in Manchester, Birmingham and Glasgow, while adverts will run across YouTube and air during some of the most popular TV shows such as Love Island, First Dates and Family Guy.

The team at Boost drinks will also be making trips to wholesalers, to create in-depot theatre. They’ll visit dressed as New York City tourists and will be helping customers to stock their cars with product, in order to raise awareness of the new promotion.

Simon Gray, Founder and Managing Director of Boost, said: “Here at Boost, We Love Local. That means supporting independent retailers is at the heart of our business and promotional activities. When designing this on-pack promotion we wanted to ensure we were offering an amazing prize, as well as generating excitement through our marketing activities. We’re doing everything we can to spread the word about our on-pack promotion, encouraging consumers to visit their local independent stores and get their hands on the promotional cans.”

Last year, the energy, protein and sports drink producer ran a hugely successful on-pack promotion which saw sales of its Boost Energy 250ml SKU increase by 6%[2]. The promotion appeared in Heat magazine, at MTV’s Ocean City Sounds Festival and on TV, with Boost’s first live advert airing during Love Island. Overall, the campaign was seen by over 30 million consumers.

Simon continued: “With last year’s on-pack promotion being such a success, we are confident that this year’s will be even better!”

The promotional cans are available in depots now.

[1] IRI Marketplace Data Symbols and Independents 52 weeks unit sales to 21st April 2019

[2] IRI Marketplace Data Symbols and Independents 52 weeks unit sales to 15th July 2018