Leading adhesive specialist Bostik has launched a new social media campaign for its Blu Tack range of stationery and craft products.
Including features and reviews on popular family blogs and a new Facebook page, the activity will increase consumer engagement with the well-known brand and raise awareness across the full range of products.
Blog coverage will generate content based around key themes such as summer holiday crafting, back to school and Christmas, whilst the Facebook page is designed to appeal to young parents with hints,tips and ideas to keep children entertained.
Matt Hicks, Bostik communications manager, said: “We feel social media is a great fit for Blu Tack. The investment in online content and a new Facebook page allows us to support retailers by increasing awareness and engagement for Blu Tack stationery and craft adhesives.”
The Blu Tack Facebook page can be accessed here: www.facebook.com/BluTackUK