Brakes boost for Birchstead brand

Brakes has updated and expanded its Birchstead meat and poultry brand to reflect its status as a premium range that represents top quality butchery and innovative, on-trend products.

The premium quality Birchstead brand represents the best that Brakes has to offer in beef, lamb, pork, and chicken products. Birchstead includes named breeds and is characterised by the highest animal welfare standards (outdoor bred and RSPCA assured) and the very best butchery specifications.

Previously associated exclusively with Brakes’ superior aged beef lines, the Birchstead brand will now include products from across the company’s range of meat and poultry, all of which have been selected for their exceptional quality. Steaks in the Birchstead range, including Aberdeen Angus products, will be upgraded to 28 days maturation, and a number of new lines have been added including fillet steaks and a new 10oz ribeye.

“The relaunch and expansion of our Birchstead brand reflects the market demand for premium products,” explains Sarah Wilkinson, Brakes’ Head of Food and Brand. “We are now sending a clearer message to our customers and offering them a choice and a consistency across our meat and poultry range. The expansion of the Birchstead brand will ensure that it remains synonymous with top quality, premium, and on-trend products and continues to attract those caterers looking for the very best.”

For more information on the Birchstead brand visit www.brake.co.uk or call 0345 606 9090.