Brakes’ latest food event, held in conjunction with Love British Food, was a celebration of British Food Fortnight 2018, running from 22nd September – 7th October.
A breakfast of bacon baps made with Red Tractor British rindless back bacon was followed by a short introduction from Oli Blanc, an ambassador for Love British Food, the organisation behind British Food Fortnight. Love British Food has proved an important influencer in the retail, catering, education and volunteer sectors, playing a pivotal role in establishing a more robust market for Britain’s food.
Guests, including customers and the media, were treated to a range of British classics freshly prepared by former Masterchef: The Professionals champion, and Brakes Scotland ambassador, Gary Maclean, using a selection of British ingredients available from Brakes. “Increasingly, we don’t know where our products are coming from,” says Brakes Brand Manager, Laura Stockley.
“This is creating a culture of distrust and as a consequence we’re seeing consumers opting for locally sourced produce more than ever before. “According to data from Love British Food 56% of Brits are looking for locally sourced ingredients on a menu and 74% claim they would like more foods made in their local region or close by. And, although Brits are dining out less frequently, we know that when they do they’re willing to spend more. This, coupled with the fact that they’re looking for provenance, represents a good opportunity for premiumisation. Furthermore, the most important categories to focus on in order to add this provenance, regardless of the sector or customer, are dairy, meat and fish,” concludes Stockley.
The event also showcased a whole host of new products from a selection of Brakes’ suppliers of British food, drink and equipment including: Woodalls, Rowcliffe, Great British Ice Cream, Whitby Seafood, Little & Cull, Nicholas & Harris, Honeybuns, ABP, Boe gins, Nairns, Loch Lomond Brewery and Steelite.