Brakes clicks into action

Brakes has re-launched its website as part of an ongoing commitment to delivering the best online shopping experience in foodservice. A more intuitive interface, as well as improved functionality, speed and ease of navigation mean customers will be able to shop faster and smarter than ever.

“The new website will deliver the most complete online shopping experience available in foodservice,” says Brakes Marketing Director, Adam Collett. “Using a combination of our own market leading knowledge, and many hours spent talking to our customers about the features and functions that they believed would make their life easier, we have created a site that delivers on all counts.”

Key amongst these developments is the new ‘My Brakes’ feature which offers customers the chance to view their order history and create orders, in addition to receiving order confirmations and delivery notifications. ‘My Brakes’ also allows customers to amend or cancel their orders after they have been submitted – helping them to manage any last minute changes. A ‘have you missed?’ feature prompts purchase of forgotten and impulse items, while the shopping basket remains on screen throughout as a handy reminder.

The mobile-friendly site allows caterers to search, order, manage their basket, save a handy ‘favourites’ list, and shop, all on a single platform, from their mobile phone or tablet. The improved search function makes it easy and quick to find products, pricing, and product information using a minimal number of clicks – customers can even view multiple product images. The site will automatically customise and tailor user content according to personal buying and browsing behaviour, ensuring that content remains relevant and engaging.

The new website is part of on-going investment in the Brakes infrastructure which will ensure that it continues to provide outstanding products, excellent service, value for money, and the best customer experience available.