Brakes’ fish pledge means sustainable fish for millions

Millions of UK schoolchildren, hospital patients, workplaces and restaurant diners are to be served only demonstrably sustainable fish, thanks to the pledge signed today by Brakes, the UK’s largest food wholesale supplier.

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The Sustainable Fish Cities pledge commits Brakes to a suite of measures which will ensure that all their general sale, own brand fish and seafood products are from verifiably sustainable sources; protecting precious marine environments and supporting sustainable fishermen and farmers.

Brakes’ new fish sourcing policy means that with immediate effect Brakes have stopped sourcing MCS 5 rated products and committed to removing or resourcing all 4 rated items within 12 months. Brakes will also clearly identify which products are most sustainable by applying the MCS’s 1-3 rating on their online product directory to help customers make the best choices. Products may also be Marine Stewardship Council (MSC) Certified.

To mark the occasion, the pledge was signed at an event at the SEA LIFE London Aquarium. The ceremony, in association with Young’s Seafood, featured a series of short talks and sustainable fish advice from experts at the Marine Stewardship Council (MSC) and Marine Conservation Society (MCS). To show their support, SEA LIFE London Aquarium’s divers took to the depths of the million litre Ocean Display to tuck in to a traditional Friday fish supper, surrounded by dozens of resident fish, turtles and sharks.

For more information about Sustainable Fish Cities and how to get involved, contact Ruth Westcott from Sustain on 0207 065 0902 or email ruth@sustainweb.org.