Bringing a taste of luxury to the festive season

CHRISTMAS-RANGEELIZABETH SHAW, one of the UK’s longest-established confectionery companies , has unveiled an innovative range of quality after-dinner chocolates for the festive season featuring exciting new gift ideas and stylish packaging designs.

The Elizabeth Shaw Christmas range will be strongly supported by record-breaking levels of advertising, PR, promotional and consumer sampling events and will help retailers to boost sales and profits during the vitally-important gift-giving season.

Established in 1881, Elizabeth Shaw is famous for a range of premium-quality chocolates  spearheaded by its brand-leading Mint Crisp, a delicious dark mint chocolate with melt-in-the-mouth honeycomb pieces. The Christmas range features 175g Dark Mint and Orange Crisp retailing around £3.29 plus a newly-launched range of impulse packs. The attractive seven-piece impulse packs have a recommended retail price of 99p and are targeted to drive sales in the independent sector.

A further new initiative for Christmas is the Elizabeth Shaw Mint Selection, a sophisticated collection of delicious dark and milk mint chocolates infused with Elizabeth Shaw’s own specially-selected mint oils. Retailing at around £3.99, the new Elizabeth Shaw Mint Selection contains a combination of 30 delicious dark and milk mint crisps, Neopolitans and mint crème chocolates…the perfect after-dinner selection.

The long-established Famous Names brand also forms part of the Elizabeth Shaw portfolio. In response to consumer requests, a Harveys Bristol Cream variant has been added to the top-selling Famous Names range for Christmas 2010, in a new 165g gift box (RRP £5.99).  This complements the ever-popular Famous Names Signature Collection gift packs which include iconic brands such as Cointreau®, Courvoisier VS® cognac, Harveys®, Irish Cream, Drambuie® and Grants® whisky liqueur chocolates and are the perfect Christmas gift with prices ranging from £2.99 to £11.99 for a 400g gift box for the ardent liqueur chocolate connoisseur!

Amaretto

With an RRP of £5.99, the Famous Names Cafe Liqueur Collection will be available for Christmas 2010 in a 165g gift box featuring 20 finest dark chocolate coffee liqueurs in Irish Cream Latte, Coffee Liqueur Cappuccino, Orange Mocha and Amaretto Espresso. The collection is also available in a 75g presentation box with a recommended retail price of £2.99.

“Famous Names is the must-stock, market-leading liqueur chocolates brand in the UK with a 29% share in the four weeks leading up to Christmas 2009 (source: Nielsen data),” said Malachy McReynolds, Managing Director of Elizabeth Shaw. “The boxed chocolate market performed very strongly last year with a 9% increase in the 16 weeks leading up to Christmas, so the very clear message to retailers is to stock a full range for 2010.”

Elizabeth Shaw Flutes have also recently been launched in four delicious flavours in eye-catching table-ready 105g packs with an RRP of £2.49. The range features luxury dark chocolate with mint fondant or orange-flavoured centres, luxury amaretto-flavoured milk chocolate and Latte Macchiato luxury white chocolate with a coffee chocolate centre.

Elizabeth Shaw’s stylish Christmas range will benefit from record support this year, including magazine advertising, competitions and promotions plus sampling at high-profile events such as the BBC Good Food Shows.

Malachy McReynolds said: “This Christmas, we are proud to be offering retailers and consumers the most exciting, innovative and comprehensive range of fine quality chocolates in the company’s history. Elizabeth Shaw and Famous Names are iconic brand names synonymous with quality chocolates and are therefore the perfect choice for the festive season and for all gift-giving occasions.”

Elizabeth Shaw Ltd.

Tel: +44 (0) 117 937 1200

Email: sales@elizabethshaw.co.uk

www.elizabethshaw.co.uk

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