Following its enormous success overseas Wild Dragon (www.wilddragon.com) now looks set to fast becoming the favourite upmarket energy drink here in the UK too.
Unlike other cheaper energy brands Wild Dragon has positioned itself as an upmarket high quality drink for the more sophisticated consumer. It has a pleasing and distinctive taste quite different to any other drink on the market and has recently won an award at the Superior Taste Awards organised by the International Taste and Quality Institute (ITQI). The Brussels based ITQI is the leading independent Chef and Sommelier based organisation dedicated to judging, honouring and promoting superior food and drink from around the world. Wild Dragon was awarded the prize because of its superior taste, aroma, appearance and texture.
Wild Dragon has just recently launched a global marketing campaign under the slogan “be wild”. The campaign, which has been created by New York’s famous night-life photographer Merlin Bronques, looks set to see the brand firmly establish itself as one of the leading up-market energy drinks.
Created in Austria, Wild Dragon has made rapid and significant inroads into the energy drink market. Whether working late in the office, exercising or playing sports, or simply dancing the night away Wild Dragon delivers a delicious and effective energy charge.
Wild Dragon’s distribution partner for the UK territory is Time Out Beverages who, as licence holder will operate as Wild Dragon UK. Following the impressive success of the brand and its Superior Taste award the company is now looking to build on the brand and welcome quality retailers, catering establishments, hotels, restaurants, bars, nightclubs and sports and health clubs to stock this important new arrival to the UK energy drink market.
To find out more about Wild Dragon visit the company’s website at www.wilddragon.com
UK hotline number 0845 459 2003
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