Burton’s Biscuit Company, the UK’s leading premium biscuit manufacturer, is bolstering its iconic children’s brand, Jammie Dodgers, with the launch of a new variant, Jammie Dodgers Berry Blast.
Jammie Dodgers are just one of Burton’s popular Power Brands, which also include Wagon Wheels, Maryland Cookies and Cadbury biscuits.
“Jam is at the very heart of the Jammie Dodgers brand. Children really like the sticky jam and ‘Berry Blast’, with its blackcurrant-flavoured jam, is just the sort of fruity flavour that children will love,” says David Costello, Burton’s Biscuit Company’s Head of Customer Category Management.
“Burton’s continues to launch some of the most innovative products in the marketplace, and through its Power Brands, which are rooted in enjoyment and fun, is transforming the biscuit aisle. This new variant builds on what Jammie Dodgers does best, providing a combination of full-on fruity jam at the heart of an iconic biscuit.”
New Jammie Dodgers Berry Blast is available in 140g standard size packs (RRP £1.15), and also in mini snack packs (7 x 20g; RRP £1.59) that are ideal for lunchboxes.
Jammie Dodgers is the UK’s number two children’s biscuit brand, with annual sales of £20 million (Nielsen 52 w/e 26/04/14).
Burton’s is committed to promoting its Power Brands in the right way, to the right audience, and this latest launch is reflective of its continued focus on investing in and extending its stable of iconic British biscuits.