Burton’s Biscuit Company announces Halloween range

Burton’s Biscuit Company is introducing an element of fright to the fixture with the launch of its 2016 Halloween Cadbury Biscuits range.

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The Halloween range comprises four products which launch in August and will be on sale until 31st October.

Burton’s is the leading manufacturer of biscuits for Halloween*1, with the top four SKUs in the market*2, and branded products driving growth within Halloween across all snacking categories, including biscuits*2.

The Burton’s Halloween line-up includes: • Cadbury Screme Egg Biscuits (139g x 12 / MRSP £1.79 – £1.00): Screme Egg returns after a successful first year as the no.1 SKU in the market over the Halloween period*3, tapping into shopper demand for products for Halloween parties.

The product will be available in a new 8- pack, following on from the launch of a new 8-pack for Cadbury Creme Egg Biscuits during the Easter 2016 period.

• Cadbury Animals Halloweenies (110g x 8 / MRSP £1.79 – £1.00): A spooky twist on Cadbury Animals featuring Halloween themed biscuits in the shape of bats, spiders and other creepy crawlies.

• Cadbury Mini Fingers (110g x 8 / MRSP £1.79 – £1.00): A Halloween inspired pack format for Cadbury Mini Fingers featuring a spine-tingling on-pack design.

• Cadbury Trick or Treat Biscuits (330g x 4 / MRSP £4.49 – £3.00): The perfect assortment of 15 bags of Cadbury Mini Fingers, Mini Animals and Mini Dino’s, packed into a handy box ideal for trick-or-treating.

David Costello, Head of Category & Shopper Management at Burton’s Biscuit Company, says: “Halloween is the UK’s fourth largest event, appealing to more than 1 in 5 households*2 and representing a huge profit opportunity for retailers.

*1: Nielsen Scantrack Data to w.e. 31.10.15

*2: Nielsen Scantrack Total GB to w/e 31st October 2015

*3: Nielsen Scantrack Data to w/e 31.10.15 / Kantar Worldpanel 6 w/e 1 Nov 2015

www.burtonsbiscuits.com