Christmas has come early this year, with Burton’s Biscuit Company set to introduce a new seasonal offering to its savoury portfolio – Turkey ‘n’ Chips. Turkey ‘n’ Chips, available in a sharing caddy format (170g) in case sizes of 12 (MRSP £3.00), will join the Burton’s savoury line-up from October to December 2016, under the company’s £19.1m Fish ‘n Chips brand*1.
The special edition SKU will follow in the footsteps of the brands existing range, featuring turkey and chip shaped pieces and a strong, authentic turkey flavour, alongside the classic newsprint packaging that sets Fish ‘n’ Chips apart from other savoury biscuit brands.
“In less than three years, Burton’s Fish ‘n’ Chips has reached nearly £20m brand value, with penetration at 12.9%, putting it within the top 5% of best performing launches within Snacks, Crisps & Nuts in the past five years*2,” says David Costello, Head of Category & Shopper Management at Burton’s Biscuit Company.
“With the launch of Turkey ‘n’ Chips, we’re working with retailers to drive sales of savoury biscuits during the Christmas period, while the sharing caddy format appeals to shoppers looking to stock up for festive parties and family gatherings.”
*1: Brand MAT July 2016
*2: Kantar Total Market, August 2016