Buster – ‘Together we’ll help’ – Buster and Oxfam pull the plug on poor sanitation

pict0022Challs International, manufacturers of the Buster brand which is driving growth in Plughole Care Sector sales, has begun its national campaign for Oxfam in the build up to National Plughole Week (20-27 July 2009), which aims to improve sanitation in poor countries.

During the build up to National Plughole Week caring brand Buster features a striking neck collar design with the message ‘Together we’ll help’ and 5p on every bottle sold will be donated by Challs International to Oxfam.

PR for the campaign includes six national consumer competitions in print and online media, schools projects about water use and a fun Facebook Survey where consumers are asked to ‘pull the plug’ on celebrities and subjects they’re fed up with. Consumers can donate further to the campaign or have the chance to win one of ten luxury spa vouchers at the National Plughole Week website.

buster-logoChalls International expects to donate over £8,000 which will buy water filters, rain water harvesting systems and essential hygiene kits in countries where unclean water claims many lives.

Louise Perry, Buster Brand Manager, says: “National Plughole Week is a massive event in our 2009 marketing for Buster and we are capturing the consumer’s interest through a variety of creative PR in national print and online media.”

Natalie Griffin, Corporate Partnerships Team, Oxfam, said: “This is a really exciting partnership with Challs International and we are very grateful for the fund raising, which will help us to deliver essential clean water to some of the world’s poorest people.”

Call Challs International on
0870 6030420 or visit the website
www.plugholesneedlovetoo.com/plugholeweek

Oxfam is a registered charity in England and Wales (no 202918) and Scotland (SCO 039042). Oxfam GB is a member of Oxfam International.

Priced at £3.29 (RRP) for 300gm, Buster is stocked in Sainsbury’s, Asda, Waitrose, Wilkinson, Tesco, Morrisons and independent hardware stores. Visit www.plugholesneedlovetoo.com

Buster is the only brand of plughole unblockers and treatments to increase sales in 2008, recording a massive 18% growth in sales turnover (TNS) and increasing its shelf space in major retailers. It now dominates the Draincare category with 33% market share.

Buster Kitchen Plughole Unblocker works by blasting food and fat waste out of kitchen drains whilst Buster Bathroom Unblocker dissolves hair and soap blockages in showers and baths. Regular use stops build up. The two unblocking products are complemented by Buster Kitchen Sink and Plughole Treatment and Buster Bathroom Sink and Plughole Treatment, which, with individual formulas and fragrances, kill germs and odours, remove stains and leave sinks fresh.

Call Challs International on 0870 6030420 or visit www.plugholesneedlovetoo.com