Walkers, the number one savoury snacking brand, is tapping into family sharing occasions by offering the best movies to shoppers with its newest on pack promotion. Available across Walkers Sharing Bags, Bugles and Mix Ups, the Movie Nights promotion will run until 31st December.
Capitalising on the family sharing opportunity, that has grown by 17% over the last three years, the promotion runs across some of Walkers’ most popular sharing packs. Each promotional pack will contain a unique code and shoppers will need two codes in order to claim a movie. Walkers have teamed up with Rakuten TV to provide a choice of nearly 3,000 movies which can be streamed through your chosen device (web/smart TV/app) whilst enjoying a night in with Walkers.
Thomas Barkholt, Marketing Director at PepsiCo, comments: “Research shows that over 50% of crisp snacking occasions happen whilst watching TV at home. As these autumnal nights draw in and the weather gets a little colder, we hope this latest campaign will appeal to those families choosing to stay in. Our latest on pack promotion capitalises on this trend and gives families the opportunity to sit and enjoy time together whilst watching one of the great movies available.
“Sharing bags are responsible for one fifth of all savoury snacking occasions within the UK and we have huge confidence that this promotion will drive sales within the sharing sector.”
Shoppers can redeem their movie by entering their unique pack codes at www.walkersmovienight.co.uk and following the simple steps. The launch of Walkers Movie Night will be supported with a strong marketing campaign including TV advertising, digital, and in-store advertising from early October.
Comments are closed.