Cadbury, the nation’s favourite chocolate[1], playing its successful ‘Finders Keepers’ on-pack promotion for Cadbury Fingers biscuits for a second season as part of the brand’s partnership with the Premier League.
‘Finders Keepers’ gives consumers the chance to get their hands on one of thousands of fantastic football prizes including match tickets and Cadbury FC footballs, with more added this year. Plus, top prizes include exclusive meet-and-greet experiences with legendary Premier League goalkeeper Shay Given.
The increased investment from Cadbury Fingers aims to engage consumers from the beginning of the year via an in-store focused campaign to help drive sales for retailers during the Premier League season.
Nathalie Chuard, Brand Manager at Cadbury Biscuits, Mondelēz International said: “Last year stores enjoyed an average Cadbury Fingers sales growth of 6%[2] during the Finders Keepers promotion. With the brand now worth £31.8M[3], this is a brilliant opportunity for retailers to reap the benefits and score more sales this season too.”
To enter, consumers simply buy a promotional ‘Finders Keepers’ pack of Cadbury Fingers which contains a unique in-pack code. From there they visit www.fingers.cadburyfc.com to enter their code and email address. Once submitted they will be prompted to play the ‘Finders Keepers’ game to pick a card and reveal if they have won a fantastic prize.
The promotion is live now and will run until 14th April 2019 across the below products:
[1] Total Chocolate, UK Total Coverage MAT to 24.02.2018
[2] Mondelēz International report (Actuals 2018).
[3] Nielsen, MAT Value Sales to 29.12.2018
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