Cadbury gets nostalgic over Darkmilk

Cadbury has unveiled a nostalgic £6M campaign to celebrate its new ‘grown up’ inspired Cadbury Darkmilk. The richest and creamiest bar Cadbury has ever made, the launch marks the first time in 20 years that Cadbury has developed a completely new type of chocolate. Cadbury has joined forces with 80s and 90s icons Jason Donovan and Kim Wilde, who speak directly in the Darkmilk TV ads to consumers familiar with pop culture from both decades – and invite them to try out the new bar.