Kellogg’s has teamed up with ITV’s Love Island for an on-pack promotion on its top selling brands Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut.
The partnership allows Kellogg’s and the retailers to tap into shoppers who wouldn’t necessarily expect to see Love Island in the cereal category.
Consumers can buy a pack in store, take a selfie with the promotional cereal box before sharing it on the Kellogg’s Facebook page under the hashtag #KelloggsCerealDater.
The promotion offers consumers the chance to win tickets to the hotly anticipated, poolside Love Island final. With additional limited edition Love Island fridge magnets available for runners up.
The on pack promotion will be available on Kellogg’s Corn Flakes and Crunchy Nut, Corn Flakes 450g and 790g, Crunchy Nut 500g and 750g and aims to drive engagement with consumers in store and brand awareness on social media.
Senior marketing manager for Kellogg’s EMEA, Niamh Cribbin, said: “Love Island was one of last year’s most talked about TV shows and this year’s show is highly anticipated, so we felt it was an exciting opportunity for our hero brands.
“The partnership allows us and the retailers to tap into consumers who wouldn’t necessarily expect to see Love Island in this category – or at breakfast. The promotion aims to drive sales in store and brand awareness for Kellogg’s, by tapping into a younger and trends influenced shopper.”
The offer will be available from now until the July 31st.