Carling champions local pride

Carling has launched a major new campaign. Made Local, which celebrates Carling’s heritage while shining a light on the endeavours of today’s self-starters and people with a passion to help their local communities thrive.

The campaign features two core adverts – one telling the story of Carling’s provenance and the skill and dedication of its Burton brewers, the second takes the ‘Local Pride’ theme in a different direction, featuring an LGBT+ Sunday League football team. An additional cinema spot tells a wider range of stories of people ‘making it’ in their hometown. Carling has also committed to a multi-million-pound investment over the next three years in community projects.