Category expansion for Nurishment – now ready for the chilled aisle!

Expansion of product range sees new retail positioning, improved portability and a fresh new look but the same great taste.

Nurishment, part of Grace Foods Ltd, has announced a range expansion which will see the launch of Nurishment in bottles, bringing new shoppers into the category and building a vibrant and prominent presence in the ambient and chilled milk aisle.

Following last year’s new packaging design, the range expansion, which can be shelved in chillers, will see the Nurishment brand generate wider reach and visibility in-store.  The move is designed to capture new & lapsed consumers allowing the brand to capitalise on the most common purchasing occasion for single-serve milk drinks and the preferred chilled taste experience of milk drink consumers.

Bridging the gap between nutritional & indulgent milk drinks, Nurishment hopes to reach new audiences by introducing a bottled version of its tasty, decadent milk drink that’s also protein and vitamin fortified, while delivering on the changing habits of consumers who want a delicious, on-the-go drink with the added bonus of being packed with nutrients.

The new bottles are a refrigerator friendly version of the trademark ring-pull canned drink, which will remain available, offering greater choice to loyal consumers and still easy to find within existing retail shelf space. With the environment in mind, the bottles are produced from 100% recyclable materials, just like the cans.

With its deliciously creamy, caramel taste, Nurishment is also high in protein and essential vitamins and minerals (including Vitamin C, B2, B3, & B12), making it one of the UK’s top 10 flavoured milk drinks. It is perfect for a mid-morning pick me up or a sweet treat that will also give you an added boost to power though your day.

The new bottles will come in the brand’s four hero flavours of Vanilla, Strawberry, Chocolate & Banana and are available to buy in top Cash & Carries like Bestway, Dhamecha, AG Parfett, East End etc, and Independent retailers. It will also be in some select Tesco main and express stores by May’20.

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