Rachel Cranston Head of Marketing, Pukka Pies

Rachel Cranston, Head of Marketing at Pukka Pies spoke to Wholesale Manager. What was your role in developing the new campaign? The People’s Pie is our...

Innovate for the trends Miss the healthy food revolution and you miss the bus

If one point stands out more than any other in the food market it is that that producers/retailers who ignore the trends to a...

Vaping gets fruity The cigarette outlook may be challenging but vaping booms

Tobacco smoking may still dominate the UK smoking scene but judged by vaping’s meteoric growth it looks like tobacco could lose its crown within...

Kellogg’s backs cereal growth

Kellogg’s is set to remind shoppers what it is they love about Kellogg’s cereals by grouping together its most iconic brands in a £8.5million...

Kellogg’s backs ‘deskfasting

Kellogg’s is to move into portable granola smoothies and breakfast toppers to attract new shoppers looking for breakfast on the go. The ‘Kellogg to Go’...

Gutsy Kellogg’s adds two new brands

Kellogg’s launches All-Bran Prebiotic range as the latest edition to the Kellogg’s ‘Happy Guts’ portfolio – backed by a £3million campaign educating shoppers on...

Try a new tradition this Christmas with Pepsi MAX®

Pepsi MAX® will be returning to TV screens ahead of the festive season, to help drive sales of its core and flavoured ranges. On...

Alpen Chocolate launch to Boost Muesli Sales

Alpen, the nation’s number one muesli brand, is set to invigorate category sales with the launch of Alpen Chocolate. Available from January 2020, the...

Trebor introduces first sugar-free variant

Trebor, the number one mint brand in the UK , has introduced the first sugar-free variety of its iconic Extra Strong brand. Sugar-free Trebor...

Grenade® explodes into new territory

Grenade® - renowned for its popular Carb Killa® range - is exploding into the world of energy drinks with the launch of its brand-new...

Read the latest issue

DECEMBER DIGITAL EDITION – Prepare the way for changes

Welcome to this issue, where there is much food for thought to deal with seismic changes to come, which if ignored poses threats to...

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