Ice cream’s just Brrr-illiant, any time! Tasty innovations make ice cream an all year-round...

Ice cream sells well all year round, so it’s important for wholesalers to stock the correct products to meet demand. Impulse and handheld ices drive...

Food and Drink Federation FDF’s Mr Wright helping the industry keep calm over Brexit...

The Food and Drink Federation’s Chief Executive Ian Wright has been busy over the past few months, watching the wrangling in Parliament over Brexit...

Practically Parfetts

Joe Kaye is General Manager of Parfetts’ depot on Cargo Fleet Lane, Middlesborough. Founded by the Parfetts family in 1980 and now employee-owned, Parfetts...

A record year for soft drinks New report highlights sparkling sales opportunity

Following the glorious Easter weekend, here’s to another outstanding summer for UK soft drinks sales. Last year will be a hard act to follow....

Westons Cider Put some heat into your summer cider sales

It’s no exaggeration to say that cider is booming in the UK. The category is worth £1.19 billion in the off-trade and up by...

Foster’s Brad and Dan are back

Foster’s heroes, Brad and Dan, are back for a new multi-media campaign that sees them once again playing agony uncles to Brits in need,...

Mucho media for McCoy’s Muchos

KP Snacks is investing a hefty £4m in the McCoy’s brand’s latest full-on flavour release, the feisty Mexican-inspired tortilla, McCoy’s Muchos. Including TV advertising,...

Ribena highlights Blackcurrant Artistry

Ribena Frusion, the UK’s number one juice drink, is unveiling a new £6.2M marketing campaign tapping into the Ribena brand’s enjoyable wellness credentials of...

0UP’s back with Fido Dido

7UP is reuniting with pop culture icon Fido Dido, to encourage people to slow down and appreciate the little things in life. Fido Dido...

Loadsa lolly with Vimto Remix Sodapops

Soft drinks brand Vimto has collaborated with leading confectionery distributor IB Group to launch this summer’s must stock sweet, Vimto Remix Sodapops. The new...

Read the latest issue

MAY DIGITAL EDITION – A marked reduction in anxiety

There was relief all round when the European Council extended our EU departure to 31 October, postponing the threat of a catastrophic no-deal Brexit....

Recent News

Get Wholesale Manager delivered to your inbox for FREE
SUBSCRIBE NOW!
Join over 15k subscribers