Breakfast

Scottish oats company, Stoats has secured a Scottish listing with major wholesaler Brakes Scotland for its Porridge Oat Bars. The new listing at Brakes Scotland...

Rachel Shoosmith, Marketing Manager, Lantmännen Unibake UK, offers advice on maximising the valuable opportunity for sales presented by the breakfast market. Breakfast is commonly known...

Ready Brek, the healthiest children’s cereal brand, has partnered with Play-Doh, the number one arts and craft brand in the UK, for an on-pack...

Anchor Butter, the UK’s third largest BSM brand, is supporting its successful advertising campaign, “Made by Cows since 1886”, by displaying specifically created point...

Weetabix, Britain’s favourite breakfast cereal, is launching Chocolate Weetabix, a tasty new chocolate version with all the wholegrain goodness of Weetabix and containing just...

Market leader Heinz, is invigorating the beans category this summer by adding a new format to its iconic Beanz range. The ‘Fridge Pack’, is...

Kick-start your day with a glass of Sunmagic, the range of 100% fruit juices, smoothies and juice drinks. Sunmagic offers a wide variety of...

The breakfast sales opportunity spans eating at home and on the move, and according to research experts Mintel it remains a hugely important category...

Health conscious consumers looking for products at breakfast that provide natural health benefits are driving the growth of the UK’s freshly-squeezed juice market, according...

Kellogg is spending £3 million launching a major six month campaign to inject some added value into the cereal category. The company will embark on...

Read the latest issue

Welcome to the January- February 2017 issue of Wholesale Manager. The £4 billion deal for Tesco to buy Bookers may take until early 2018...
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