Breakfast A-Go-Go-Go! Growth of breakfast on the move driving category innovations
The Great British Breakfast is a gigantic market, worth a staggering £11.4 billion and growing. Cash & carries and delivered wholesalers have a two-fold...
Lantmännen Unibake UK have breakfast covered
Samantha Winsor, Assistant Brand Manager at Lantmännen Unibake UK, offers advice on maximising the valuable opportunity for sales presented by the breakfast market.
Breakfast continues...
Weetabix On The Go Protein launches new chocolate variant
The number one breakfast drink in the UK, Weetabix On The Go, is adding a new chocolate flavour to its Protein range to bolster...
Tropicana to boost morning sales
Brits spend £76m eating breakfast out of home every day and Tropicana, one of the biggest juice brands in the UK, is introducing a...
Stoats secures listing with Brakes Scotland
Scottish oats company, Stoats has secured a Scottish listing with major wholesaler Brakes Scotland for its Porridge Oat Bars.
The new listing at Brakes Scotland...
Lantmännen Unibake UK’s guide to the most important meal of the day
Rachel Shoosmith, Marketing Manager, Lantmännen Unibake UK, offers advice on maximising the valuable opportunity for sales presented by the breakfast market.
Breakfast is commonly known...
Ready Brek partners with Play-Doh
Ready Brek, the healthiest children’s cereal brand, has partnered with Play-Doh, the number one arts and craft brand in the UK, for an on-pack...
Anchor targets cash and carries in summer activity
Anchor Butter, the UK’s third largest BSM brand, is supporting its successful advertising campaign, “Made by Cows since 1886”, by displaying specifically created point...
Weetabix gets chocolate makeover
Weetabix, Britain’s favourite breakfast cereal, is launching Chocolate Weetabix, a tasty new chocolate version with all the wholegrain goodness of Weetabix and containing just...
Heinz Beanz raids the fridge
Market leader Heinz, is invigorating the beans category this summer by adding a new format to its iconic Beanz range. The ‘Fridge Pack’, is...
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OCTOBER DIGITAL EDITION – A shot of stability
Welcome to the October Wholesale Manager. UK wholesaling needs a shot of stability right now, with the aftershocks from P&H’s crash last November still...
