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Halloween & Bonfire Night

Spirited sales and haunting profits Making the most of the autumn’s big family events

Halloween, on 31 October, is the UK’s third biggest retail event, worth over £300 million (MINTEL), and its popularity continues to grow. With 85%...

Drive Spooktacular sales with bestsellers from Mondelez International

Total Halloween is now worth a spine-tingling £470m (double the size it was a decade ago) and as confectionery is the largest category purchased...

Spooky spending! Scaring up a profit for Halloween

Here’s a scary fact. Halloween is reckoned to be the third most significant event in the UK retail calendar after Christmas and Easter, appealing...

Achieve scarily good sales with Skittles and Starburst spooky treats

This August, Wrigley is extending its seasonal range to five spooky Halloween SKUs. Following a successful trial in Tesco last year, Wrigley is excited...

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